Massachusetts General Hospital Cancer Center Patient Guide
Cancer treatment is an overwhelming experience. Our goal with this piece was to help people with cancer and their loved ones easily become familiar with the Cancer Center, learn about cancer treatment, and understand the resources offered at the facility. This guide garnered a Healthcare Marketing Award and an Aster Award. I wrote the copy and managed the design.
Projects
The Maggiore Companies Brochure
The objective of this brochure was to communicate that The Maggiore Companies is a family-owned business that provides expert, skilled construction management and property development services to commercial, residential, industrial, and specialty markets in New England. They do this with honesty and integrity while they meet aggressive schedules to deliver high-quality projects at the best value. I wrote the copy for this piece.
Massachusetts General Hospital Cancer Center HOPES Program Brochure
As part of the Cancer Center's focus on caring for people with cancer, it offered the HOPES Program. This program provided free support and education workshops plus wellness services that helped patients and their families/friends living with cancer understand their cancer experience, get support, and feel better. I wrote the copy and managed the design.
VanderWyk & Burnham Book Press Release
This press release was a key component of the promotion for a new book entitled "Sisters and Brothers All These Years."
The Heritage Law Center Blog
I regularly wrote blogs for this estate planning, probate, and elder law firm using basic SEO principles. People are often overwhelmed with their current life experiences when they are in need of the firm's services, so the goal was to make the blog topics easy to understand while promoting the benefits of using our firm.
The Heritage Law Center Website
I managed an agency to rebuild the website with user-friendly navigation, consistent branding, and easy-to-understand content. I guided keyword selection, wrote the majority of the launch content, and regularly updated content on the WordPress platform.
Riverside Trauma Center Brochure
I wrote the copy for this nonprofit organization's brochure and chose the photos. Riverside Trauma Center helps people recover from the overwhelming stress caused by traumatic events by providing community outreach, consultation, and counseling. Traumatic events include natural disasters, serious accidents, suicides, homicides, and terrorism.
